Sirocco & Art on Ice: sharing a passion for excellence

As light beams stream over the ice, the excitement and music begin filling the air, and then, movement becomes art – that’s when the magic ignites.
For the audience, the magic of these ice show performers seems breathtakingly effortless, yet it all comes from steadfast commitment, attention to technical and artistic precision, and, ultimately, hard work.
This is where both Sirocco and Art on Ice share a passion for excellence.

An Art on Ice gala performance features all the elements of graceful elegance: showcasing top figure skaters, extraordinary precision achieved through years of rigorous training, and perfected choreographic sequences.

Sirocco’s range of coffee and organic tea specialties is based on extensive expertise, meticulous processing, and discerning selection of premium, sourced ingredients which all make for moments of sublime enjoyment.

“The effortless refinement you see on the ice results from exacting precision and skills honed over many years.”
Michael Gubelmann, CEO, Art on Ice

What unites both our worlds is the firm belief that excellence is not just a matter of chance. This is exactly what Swiss elite figure skater and Art on Ice performer Kimmy Repond reveals in her interview with Sirocco.

Art on Ice and Sirocco focus on distinctiveness, the determination to excel, and originality – not just for short-term accolades, but for lasting impact.

A live performance is crucial for experiencing the full range of excitement. As an Art on Ice gala event dramatically unfolds, it brings raw emotional power into the very moment – when top figure skaters, music, lighting, and the atmosphere all unite to harmoniously create a full experience. Enjoying a cup of premium Sirocco organic tea or a delicious espresso is also a welcome experience for the senses – a settling moment when enjoyment is paramount. Both moments rely on the power of presence and perception.

“Real emotions cannot be experienced from simply looking at a screen – they happen live and within the moment.”
Michael Gubelmann, CEO, Art on Ice

Shared approaches and mutual visions
Whether on the ice or in the cup, both Art on Ice and Sirocco share the belief that true quality is achieved only when there is perfection in every detail. Only then can moments be created that not only touch the heart but will ever remain in memory.